Lincoln Motor Company's Music Selfie Experiment

NORWALK, Ohio - Have you ever taken a selfie before? If not, we have some news that may make you want to whip out your cellphone immediately and snap a photo. Recently introduced to the world was Lincoln Motor Company's Music Selfie Experiment, an all-new technology-driven marketing campaign that will create individual music tracks based upon a users' unique facial features.

Sounds intriguing, doesn't it? Lincoln Motor Company's Music Selfie Experiment was created with the intentions to connect with a younger and more diverse demographic of potential customers. With Lincoln's latest Music Selfie Experiment campaign, users can engage with the brand in an innovative way.  Once users upload their selfie to Lincoln.com/MusicSelfie, a scanning software will then apply an algorithm based upon their individual facial feature measurements. Once the software determines the specific values based upon their facial features, specific tracks from a huge database of audio files are pulled to create a 20-second music composition.

Are you ready to hear what your #MusicSelfie sounds like? Head to Lincoln.com/MusicSelfie and give it a try!

Remember if you don’t see us, We can’t save you money! Not only can Don Tester help you find the perfect Lincoln vehicle, but we can help you take care of it, too! To contact one of our friendly and reputable team members call (888) 857-2161 or stop by our dealership located at 2800 US Highway 250 South in Norwalk, OH. 

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